如今，網站建設作為企業實現網絡營銷的重要平臺，引起了人們廣泛的關注。從單純的宣傳展示到現在的網絡營銷，網站建設在不斷的改進和發展，其發展潛力 在不斷的提升。現在市場中最具代表性的就是營銷型網站的建設，這在營銷型的企業中尤為明顯。針對營銷型網站建設，我們需要制定出一份完整的建設方案，其解 決方案重點考慮：
Now, website construction as an important platform for enterprise implementation of network marketing, has aroused widespread concern. From pure propaganda show to now network marketing, website construction in continuous improvement and development, its development potential in improving. Construction in the market now is the most representative of marketing type website, this is particularly evident in the marketing type enterprise. According to marketing type website construction, we need to develop a complete construction scheme, the solutions to key consideration:
一、為什么選擇網絡營銷網站
Why choose network marketing website
1、網站在百度搜索不到，前面都是競爭對手的網站?
Site in Baidu search not, is in front of a competitor's site?
2、現在的客戶，搜索的精準度的范圍越來越小，有沒有一個產品能讓我抓住這些客戶的?
Now customers, range precision and search is small, there is no one can let me seize these customers?
3、百度競價費用高我們不怕因為有訂單，但訂單量還是太少，有沒有產品能幫我提高訂單量?
Baidu bidding cost high we are not afraid of because of orders, but orders or too little, have no product can help me improve my orders?
4、線下沒品牌，公司沒規模，但是很想在網上打敗競爭對手，建立網上品牌門檻?
Line no brand, the company did not scale, but really want to beat the competition on the Internet, online brand threshold?
5、以前用的群發軟件，成功率低，信息排名不穩定，網站排名也沒變化?
Before using the software, the success rate is low, information ranking is not stable, website ranking also didn't change?
6、網絡推廣實實在在，希望尋找新方式，提升網絡營銷業績?
Network promotion actually, want to find new way, improve marketing performance?
7、想請專人來做營銷，但是招人難，用人成本也太高，最關鍵是不專業;
Want to ask the staff to do the marketing, but hard to recruit, the cost is too high, the key is not professional;
8、很多網絡產品操作復雜，效果一般，有沒有一種操作簡單，效果超強的產品。
Many network complex operation, the general effect, have a kind of simple operation, the effect of super products.
二、營銷網站建設的解決方案
Solution marketing website construction
營銷型網站建設，是指根據企業產品或者服務的市場定位，不單純從美工與功能的角度，更注重的是從網絡營銷的角度來制作網站，使得企業網站的整體 架構與搜索引擎的特點相符合，對搜索引擎更友好，對用戶訪問體驗更人性化，有在線客服功能和客戶管理功能，并有流量統計功能，評估網絡營銷效果，適時調整 網絡推廣方法。
Marketing type website construction, refers to the enterprise market positioning of the product or service, not from the perspective of art and function in simple, more attention is to make the site from the perspective of network marketing, the characteristics of the overall architecture of enterprise website and search engine is consistent, the search engine friendly, accessible to the user experience more human, online customer service and customer management, and traffic statistics, evaluation of network marketing effect, adjust the network promotion methods.
1、真正的網絡營銷為導向
The true network marketing oriented
營銷為主、技術為輔 傳統網站不營銷，除了技術落后之外，更重要的是思想、理念落后。網站要想起到網絡營銷的作用，關鍵因素是是否站在營銷的高度設計。威博先鋒始終奉行“營銷為主、技術為輔”的理念，只建設真正營銷型的企業網站。
Marketing oriented, technology as traditional website not marketing, in addition to the backward technology, more important is the thought, idea is backward. Web sites are reminded to the role of network marketing, the key factor is whether to stand in the height of design marketing. Webo pioneer always adhere to the "marketing oriented, technology as" concept, only real marketing type enterprise website construction.
2、 真正以用戶為中心的整體設計
Truly user centered design
潛在客戶來到您的網站，如何把客戶留住、如何使客戶產生信賴感、如何刺激客戶產生購買欲望、如何建立客戶忠誠。企贏001分析其中的關鍵因素在 于網站的客戶體驗，也就是網站是否以客戶為中心，只有以客戶為中心的網站，才能最終取得客戶的青睞。 威博先鋒建設的網站真正以客戶為中心，每一個細節都反復推敲、精雕細琢，真正起到提高客戶轉化率，讓您的每一分錢都物有所值。
Potential customers to your site, how to keep customers, how to make the customer trust, how to stimulate the customers desire to buy, how to build customer loyalty. Enterprise customers to win 001 of the key factors in the web experience, is whether the site to the customer as the center, only the customer centric web site, in order to obtain the favor of customers. Webo pioneer construction site really take the customer as the center, every detail batted, crafted, to increase customer conversion rate, so you every penny is worth.
3、 真正面向搜索引擎優化的頁面設計
To search engine optimization design
一個營銷型網站的一個最基本的特征就是一定要能夠非常容易的讓用戶找到，一個潛在用戶找不到的網站根本談不上什么營銷。
One of the most basic features of a marketing type site is certainly to be able to easily allows users to find, a potential user cannot find the website scarcely any marketing.
4、真正關注網絡品牌建設與推廣
Really focus on building and promotion of network brand
傳統網站所能夠起到的唯一作用也就是展示企業形象和產品，然而傳統的企業網站都是技術人員構建，并不懂什么營銷，所設計的網站僅僅是中看不中 用，更談不上網絡品牌的建設和推廣。專業的建站公司將全面關注企業網絡品牌的建設和推廣，所建設的網站能夠真正的融入您企業的品牌文化和企業風格。
The only effect of traditional web site can play is to show the enterprise image and product, however, the traditional enterprise website is technical staff construction, do not know what the marketing, the site is just useless, not to mention the network brand construction and promotion. Professional site company will fully pay attention to the construction of enterprise network brand and promotion, the website can really integrate into your business brand culture and corporate style.