企業(yè)網(wǎng)站建設(shè)或多或少的存在著很多優(yōu)化問(wèn)題，一個(gè)企業(yè)網(wǎng)站究竟應(yīng)該怎么做，軟文、描文本、外鏈，等等這些究竟該怎么做，怎么做才能更好的被搜索引擎接納。即使不能保證天天原創(chuàng)文章，但是起碼也要做到偽原創(chuàng)的二次文章創(chuàng)作，這樣別人在進(jìn)入你站時(shí)就會(huì)覺(jué)得你站不是垃圾站，因?yàn)檫@樣不僅僅能獲得流量。還有可能帶來(lái)大量的潛在客戶。
Enterprise website construction is more or less there are many optimization problems, a corporate Web site should do, soft, draw text, the chain, etc. These exactly what to do, what to do in order to better search engine accepted. Even if cannot guarantee that every day the original article, but at least to do false original two article creation, so that others into your station will think you stand not garbage station, because it not only can get traffic. And may bring a large number of potential customers.
我覺(jué)得網(wǎng)站無(wú)非是要網(wǎng)站內(nèi)容要有意義和可讀性，現(xiàn)在我就為大家分析如何把網(wǎng)站做到好，為了能讓大家更加明確及能生動(dòng)理解，現(xiàn)在以兩個(gè)網(wǎng)站為例，舉例說(shuō)明如何結(jié)合seo優(yōu)化來(lái)建設(shè)好企業(yè)網(wǎng)站。
I think the site is nothing more than to the web site content should be meaningful and readability, now I for you to analyze how the site to do the best, in order to make people more clearly and vividly understand, now to the two site as an example, to illustrate how to combine SEO construction of enterprise web site optimization.
首先，我用“淘寶女裝”的網(wǎng)站和“營(yíng)銷型網(wǎng)站建設(shè)”的網(wǎng)站進(jìn)行說(shuō)明。網(wǎng)站建設(shè)之前要了解網(wǎng)站的好與壞，先分析兩個(gè)網(wǎng)站。
First of all, I use "Taobao ladies" website and "marketing type website construction website that". To understand the site's good and bad site before construction, analysis of the first two sites.
網(wǎng)站收錄量要大
The web site is included to
網(wǎng)站收錄得越多當(dāng)然能夠給你的排名帶來(lái)好處了。
The website included more certainly can bring you good ranking.
首先，大家應(yīng)該明白，一個(gè)網(wǎng)站總共的頁(yè)面數(shù)量和被收錄的頁(yè)面數(shù)量決定了你的網(wǎng)站在百度的權(quán)重多少。也跟排名有關(guān)系了。檢測(cè)網(wǎng)站建設(shè)網(wǎng)站的收錄數(shù)量，比墻體廣告這個(gè)網(wǎng)站的收錄量要大，查詢了一下搜索“網(wǎng)站建設(shè)公司”排在第一頁(yè)所有的網(wǎng)站，收錄量都要是很大的，可見(jiàn)，收錄也決定了你的排名因素之一。
First of all, we should understand that the number of pages of a web site, the total number of pages and included determines your site in many Baidu weight. Also has a relationship with the ranking. Detection of website construction sites included the number, larger than the wall advertising the site collection of quantity, inquires about the search "website construction company" row on the first page of all the sites, the amount collected if large, visible, included also decided that one of your ranking factors.
百度的收錄率跟權(quán)重是掛鉤的，不妨也換種方式。先提高網(wǎng)站權(quán)重，收錄自然會(huì)跟著上去，這個(gè)思路已經(jīng)被筆者證實(shí)過(guò)了，非常有效果。
Baidu included rate with weight is linked, can also change a way. To improve website weight, included natural will follow up, this idea has been the author confirmed, very effective.
網(wǎng)站內(nèi)容要豐富
Website content rich
“內(nèi)容為王，外鏈為皇”，網(wǎng)站的所有內(nèi)容是否豐富對(duì)于優(yōu)化來(lái)說(shuō)也是一個(gè)關(guān)鍵所在，網(wǎng)站內(nèi)容不但要時(shí)常更新，更重要的是網(wǎng)站要有信息內(nèi)容，可以對(duì)比一下兩個(gè)網(wǎng)站的內(nèi)容。
"Content is king, the chain for emperor", all the content of the website is rich for optimization is a key content, not only to update, more important is the site information, you can compare two website content.
創(chuàng)新互聯(lián)網(wǎng)站的首頁(yè)，資訊信息方面有幾百條新聞信息，墻體廣告網(wǎng)站首頁(yè)幾乎沒(méi)有新聞信息，這個(gè)好對(duì)比，大家可以從網(wǎng)站的首頁(yè)都可以看出信息量的多少。
Luxuries China website home page, there are hundreds of news information, wall advertising website home page almost no news information, the best comparison, we can from the site's home page can be seen in the amount of information.
要加上圖片標(biāo)簽
Want a picture label plus
網(wǎng)站上的圖片，為圖片添加alt屬性說(shuō)明，因索引擎目前還不能夠識(shí)別圖片的能力，圖片必須加上ALT標(biāo)簽，給那些不能看懂網(wǎng)站圖像的搜索爬蟲(chóng)提供文字說(shuō)明。所以我在ALT屬性中添加要優(yōu)化的關(guān)鍵詞來(lái)讓搜索引擎知道這個(gè)頁(yè)面的內(nèi)容與什么主題是密切相關(guān)的。
The pictures on the website, add the alt attribute for images, factors of engine is not identification ability to the picture, the picture must be coupled with ALT tags, to those who cannot read web image search crawler provides text. So I in the ALT attribute to add keywords to optimize to let search engines know this page content with what topic is closely related to the.
alt屬性的值簡(jiǎn)要的說(shuō)明了這張圖片所要表達(dá)的信息，在圖片無(wú)法顯示的時(shí)候也可以同樣讓用戶知道這個(gè)圖片要表達(dá)的主題是什么。同樣也可以讓搜索引擎知道這個(gè)圖片是與家具相關(guān)主題的圖片。這樣描述即符合用戶體驗(yàn)，又可以達(dá)到優(yōu)化 關(guān)鍵詞的效果，是好的alt屬性描述方式。
The value of the alt attribute to a brief description of the picture to express information, time cannot be displayed in the picture can also let the user know what is this image to express the theme of the. Also can let search engines know that this picture is related to the theme of the picture with the furniture. This description is in accord with the user experience, and can achieve the optimization keywords effect, is the best way to describe the ALT attribute.
創(chuàng)新互聯(lián)網(wǎng)站上廣告圖片，產(chǎn)品圖片等，都加了ALT標(biāo)簽說(shuō)明；而墻體廣告網(wǎng)站上所有的圖片并沒(méi)有做ALT標(biāo)簽，這種優(yōu)化方式就沒(méi)有辦法得到搜索引擎的笑納。
Luxuries China website advertising images, product pictures, are added to the ALT label; and the wall ads on the site all pictures don't do ALT tag, this optimization method can't get the search engine's heart.
取消網(wǎng)站首頁(yè)動(dòng)畫
Cancel the web page animation
網(wǎng)站首頁(yè)做個(gè)動(dòng)畫的確很吸引人，其實(shí)很多用戶并不是很喜歡首頁(yè)動(dòng)畫，除了需要費(fèi)時(shí)等待，而且大部分動(dòng)畫中都找不到用戶需要找的信息，所以這個(gè)效果并不利于優(yōu)化排名。
Website home page to do animation is very attractive, in fact, many users are not very like the animation, in addition to the time to wait, and most of the animation are unable to find the user needs to find information, so the effect is not conducive to ranking optimization.
創(chuàng)新互聯(lián)網(wǎng)站上的動(dòng)畫很少；墻體廣告網(wǎng)站上的動(dòng)畫篇幅很大，特別是首頁(yè)都是以動(dòng)畫的形式展出，上面也說(shuō)了搜索爬蟲(chóng)不具備識(shí)別圖片的功能，相同搜索爬蟲(chóng)也不能夠識(shí)別動(dòng)畫中的文字及圖片所以，首頁(yè)是一個(gè)重點(diǎn)，不能被動(dòng)畫全都占據(jù)，要考慮用戶的需求，搜索引擎也是用戶體驗(yàn)為主。
Luxuries China website animation rarely; wall advertising website animation space is very big, especially the home is to the form of animation display, the above said the search crawler does not have the image recognition function, the same search crawler is not able to text and image recognition in the animation so, home is a focus, not be animation all occupy, to consider the needs of users, the search engine user experience.
網(wǎng)站編輯標(biāo)準(zhǔn)
Website editor standard
關(guān)于網(wǎng)站編輯，用的w3標(biāo)準(zhǔn), 頁(yè)面布局用DIV+CSS來(lái)布局網(wǎng)站頁(yè)面。
About the website editor, use W3 standard, using DIV+CSS page layout to the layout of web pages.
創(chuàng)新互聯(lián)用的是w3標(biāo)準(zhǔn), 頁(yè)面布局用的是DIV+CSS來(lái)布局頁(yè)面；墻體廣告網(wǎng)站上沒(méi)有用w3標(biāo)準(zhǔn),及DIV+CSS來(lái)布局頁(yè)面來(lái)做網(wǎng)站。
Luxuries Chinese is using the W3 standard, the layout of the page is used in DIV+CSS to the layout of the page; the wall ads on the site did not use the W3 standard, and DIV+CSS to layout pages to do.
alexa世界排名
Alexa world ranking
Alexa是一家專門發(fā)布網(wǎng)站世界排名的網(wǎng)站。Alexa網(wǎng)站排名的計(jì)算，是以網(wǎng)站的每天平均使用人數(shù)、 人均訪問(wèn)頁(yè)面數(shù)（與人數(shù)和人均頁(yè)數(shù)之乘積成正比）為基礎(chǔ)， 以這二者的幾何平均數(shù)來(lái)排名。
Alexa is a special release site world ranking website. Calculation of Alexa website ranking, is the site daily average per capita use number, visit the page number (proportional to the product of average per capita and the number of pages) as the foundation, ranking the two's geometrical average.
特別是在同客戶談?wù)摼W(wǎng)站流量，還有地區(qū)排名，作推廣的時(shí)候，特別有用。
創(chuàng)新互聯(lián)世界排名：277568
墻體廣告世界排名：6022271
測(cè)試出創(chuàng)新互聯(lián)的排名要比墻體廣告的排名要前很多，很多站長(zhǎng)會(huì)比較重視這個(gè)值，因?yàn)樵跊](méi)有一個(gè)更好的排名方法之前，Alexa排名還是有參考價(jià)值的。
Test Luxuries Chinese rankings than the wall advertising ranking to many, many webmaster will pay more attention to this value, because before ranking method for lack of a better, Alexa ranking or a reference value.
要正確優(yōu)化好一個(gè)網(wǎng)站從而達(dá)到優(yōu)化排名的效，就要做到以上八點(diǎn)，必須提高網(wǎng)站PR值，收錄數(shù)要提高，資訊新聞，寫好關(guān)鍵詞密度，圖片加上alt屬性，圖片要控制，動(dòng)畫要減肥，做到網(wǎng)站編輯標(biāo)準(zhǔn)。
To optimize a website to optimize ranking effect, to achieve the above eight points, must improve website PR value, included the number to increase, news, write the keyword density, pictures and alt attribute, the picture should control, animation to lose weight, do website editing standards.
SEO過(guò)程中總會(huì)發(fā)生大大小小的問(wèn)題。不幸的是，問(wèn)題不是那么容易被找到和解決的。所以我們必須從網(wǎng)站的細(xì)節(jié)地方一個(gè)個(gè)的加以改正，相信網(wǎng)站一定會(huì)向前靠攏。一個(gè)月網(wǎng)站就能優(yōu)化在第一頁(yè)了，這個(gè)效果的確是非常明顯及有效的。Always occurs in the SEO process greatly small problem. Unfortunately, the problem is not so easy to be found and solved. So we must from the details of the local site in one of the correct, believe that the site will move closer. A month in the first page of the site can be optimized, the effect is very obvious and effective.