網站制作內容的推送、尋找、分類、篩選的方式有以下四種形式分類，或多或少的，同時并存。
Website content push, search, classification, screening way has four kinds of classification, more or less, at the same time.
一、用戶自選(Users customize)
這一種方式用戶具有大的主動權，網站通過設計清晰的分類導航和站內搜索系統，讓用戶通過自己的意愿，在網站上尋找到他需要的內容信息。
This way the user has the initiative the biggest, site classification through navigation and search system design is clear, let users through their wishes, to find he needs information on the website.
優點：條理清晰，簡便有效。
缺點：是否能找到精確的信息，一方面取決于用戶對信息的歸類方式和搜索關鍵詞的組織，一方面取決于網站對信息的歸類和關鍵詞的組織。如果兩方對同一內容的需求和理解不一致，，一個信息內容，網站歸如A類別，用戶認為B類別可以找到，那么一定是無功而返。那么這個信息應該打A,B兩個Tag，歸入兩個類別。搜索也是同樣的緣故，要在搜索的索引中將可能被用戶查詢的信息都提供完全。最后，大量的分類和冗雜的搜索信息積累下去，反而又從精確變成了模糊。于是人們發現，各大搜索引擎上的關鍵詞越來越長。
Advantages: clear, simple and effective.
Weaknesses: if you can find the exact information, on the one hand depends on the user of the information classification and search keywords organization, on the one hand depends on the website for information classification and keyword organization. If the two party needs and understanding of the same content, inconsistent, an information content, such as web site to A category, B category of users that can be found, then it must be failed. This information should be playing A, B two Tag, fall into two categories. Search is the same reason, in the search index may be a user query information provided is complete. Finally, classification and miscellaneous large search information accumulation, but also from the exact into fuzzy. So people found, each big search engine keyword more long.
總結：作為最基礎的方式，沒有網站不會提供這個功能，至少都有對信息的分類導航。
Summary: as the most basic way, no site does not provide this function, at least the classification of information.
二、審核匹配(Audit matching)
審核是指對內容進行審核篩選，諸如通過評分體系，瀏覽量，點擊率，時間和等等其他一些因素，給與大量同類信息進行排序和權重區分，來判斷這個內容對用戶的需要程度高低，在分類列表或者搜索結果里，將最可能的用戶需求信息最先或者最明顯陳列給用戶。
Audit refers to the audit selection of content, such as by scoring system, the quantity that browse, click rate, time and so on some other factors, sort and weight to a large number of similar information to distinguish, to judge the content of the needs of the user level, in the category list or search results, user demand information will most likely the first or the most obvious display to the user.
優點：為第一種方式做補充，通過規則對信息進行排序和過濾，降低大多數用戶的搜尋成本。
缺點：這是一種少數服從多數的匹配方式，即默認需要信息的用戶是“大多數用戶”，忽視和無視“少數用戶”的需求。而評分體系也有體系的問題，讓用戶進行評分，并不會產生理想化分數，專業評分又缺乏性。關于商品分數的問題，我在另外一篇文章里做過討論——現有商品的評分體系不好另外，YouTube也得出了結論說，評分的分布并非理想化的。
Advantages: as a supplement for the first way, through the rules for sorting and filtering of information, reduce the most users search cost.
Disadvantages: it is a way of matching the minority is subordinate to the majority, which is the default need information of the user is " most users, " and not " a small number of users " demand. The scoring system also has the problem of the system, allowing users to score, and produce ideal will not score, score and the lack of professional. About the commodity the score, I in another article discussed -- existing goods scoring system is not perfect in addition, YouTube also draws the conclusion that, the distribution is not ideal score.
總結：在這個匹配體系里，大需求被大滿足，最小需求被無視，從損益綜合來講是最優解，但是當這個社會的個性化需求越來越強烈的時候，長尾上的用戶需求就沒有明顯的順序了，完全是一小撮用戶有一小撮不同的需求，而且他們加起來就是一個不可忽視的長尾，怎么給他們推送內容信息呢。
Summary: in this matching system, the maximum demand is the biggest meet the minimum requirements, be ignored, from the income in general is the optimal solution, but when the personalized needs of more and more intense, the long tail of the user needs no obvious sequence, is entirely a handful of users have a handful of different needs, and they add up to is a can not ignore the long tail, how to give them a push content information.
三、個性化匹配(Personalized matching)
通過多維度的了解用戶的偏好，對用戶的信息需求進行匹配。喜歡喝果汁的人通過“蘋果”這個詞首先查看的是“蘋果汁”相關信息，而一個“果粉”通過“蘋果”這個詞首先找到“蘋果電腦”。怎樣去定義一個用戶個性維度，一般有兩種方式。
Through the multi-dimensional understanding of user preferences, to match the user's information needs. Like to drink juice of the people through the " apple " this word the first view is the " apple juice " related information, and a " powder " through the " apple " the word first find the " apple computer ". How to define a user personality dimensions, there are two general ways.
一種叫做“物以類聚”：
One kind is called " like attracts like ":
是通過它喜歡的內容來預估。豆瓣在個性化匹配上做的很不錯，它能給用戶推非常精準的書籍，電影等等。所以豆瓣需要先了解你喜歡的是什么類型的內容，你需要不斷的積累你喜歡的內容，它就越精準的將相似的內容給你。
It is predicted by the content of love. The bean in the personalized match do very well, it can give users very accurate books, movies and so on. So the watercress need to understand your love is what type of content, you need to continue to accumulate what you like, it is more accurate to similar content to you.
另外一種是“人以群分”：
Another is the " birds of a feather flock together ":
通過你的交際圈來預估。信息的傳統流轉途徑就是通過“群分”的人來進行的，信息共享首先是在圈子和圈子內，興趣相同的人之間傳播，所以這是一個樸素的方法，通過互聯網技術提高了傳播效率。豆瓣也會告知用戶他的好友在關注的東西和搜集的信息，最典型的還是類似開心網這樣以人際關系為基礎的SNS網站。你的朋友們顯然比計算機算法更了解你，他們主動推薦給你，或者他們自己喜歡的信息，相信你也會感興趣。
Predicted by your social circle. The traditional circulation way of information is through the "groups " people for, information sharing is the first in the circle and circle, the spread between people of the same interest, so this method is a simple, through the Internet communication technology improves the efficiency of. Bean also informs the user about his friends in things and collect information of concern, the most typical is similar to happy net that based on interpersonal relationships of SNS website. Your friends than the computer algorithm to learn more about you, they take the initiative to recommend to you, or they like information, I believe you will be interested in.
優點：更精準的匹配，也更加有效
缺點：馬太效應（Matthew Effect），好的愈好，壞的愈壞，多的愈多，少的愈少。舉一個例子來說明，我在Google Reader訂閱了大量的UED相關的blog，結果它就自動推薦UED相關的blog給我，但是我已經訂閱夠了，我倒是很想看一些寫八卦小文的訂閱源，但是很難找到。我也不能通過”寫八卦小文的訂閱源“這個關鍵詞找到合適的Blog。
Advantages: matching more accurate, more effective
Disadvantages: Matthew effect ( Matthew Effect ), good better, bad worse, much more, less and less. As an example, in my Google Reader subscribe to a lot of UED related to blog, it will automatically recommend UED blog to me, but I already have a subscription is enough, I'd like to see some writing a gossip message feeds, but it's hard to find. I can't write by " gossip Xiaowen feeds " the keywords to find the right Blog.
總結：最精準，但是最容易走偏鋒。
Summary: the most accurate, but the easiest Zoupian front.
四、無差別推送(No difference push)
所謂無差別就是，管你是誰，都給你們傳遞一樣的信息。
There is no difference is, whoever you are, you have to pass the same information.
優點：省事，直接，干脆
缺點：容易被用戶厭惡
總結：也有效果
Advantages: simple, direct, simply
Disadvantages: easy to be sick
Conclusion: there are effects
大體上，我總結出來的就這四種方式，各有優劣，至于如何運用，在不同的情景則有不同的具體方式，這個多一些，那個多一些。
On the whole, I summed up the four kinds of style, have their pros and cons, as for how to use, in different scenarios are detailed in different ways, the more, the more.
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