搜索引擎優化通過索引，協助網站在搜索結局中提高自然排名。當你在任何搜索引擎輸入一個關鍵字搜索，您會獵取一個的搜索結果鏈接列表頁，上面會有您所要獲取的信息，常規用戶會點擊排名靠前的信息。所有的網站都是相互角逐以吸引用戶，他們都利用SEO作為一個行之有效的營銷型網站建設工具，其中有些人甄選的搜索引擎操控。由于競爭激烈，SEO人才需求量隨之增長。
Search engine optimization by index, assist site to ranking in the search result. When you enter a keyword in any search engine, you receive a list of links of the search results page, it will have what you need to obtain information, regular users will click ranking information. All of the sites are competing to attract customers, they are using SEO as an effective marketing type website construction tools, some selection to search engine control. Due to intense competition, SEO talent demand increasing.
搜索引擎優化并不是誆騙搜索引擎，現在的網站管理員通過這種方式在SERP(搜索引擎結果頁)來博得較好關鍵詞排名。責任問題付費排名的費用相對較高，且效果及轉化率降低的情況下，越來越多的網站將會選擇自然SEO網站優化。
Search engine optimization is not to search engine, now the site administrator in this way in SERP (search engine results page) to win the good keywords ranking. Liability issues PPC costs are relatively high, and the effect and conversion rate lower, more and more web sites will choose the natural SEO website optimization.
音頻和視頻數據索引在搜索引擎的受青睞青睞程度是穩步增長，在受歡迎的搜索引擎和日趨激烈的競爭當中，搜索引擎優化的未來方興未艾。
Audio and video data index in the search engine's popular favor degree is growing steadily, in the popular search engine and the increasingly fierce competition, the future of search engine optimization be just unfolding.
國內的SEO行業是從03年才伊始起步的，時經5年還依舊處在初級發展階段，從事這一行業的人不多。大多數的SEO公司還是作坊式經營模式，只是對網站進行一定的篡改，就說成了所謂的網站優化。從關注國外的搜索引擎優化的動向來看，搜索引擎優化已經發展到一個囊括各個網絡層次范圍的一個特殊的職業。聊到中國的SEOer，周知的說法基本是按三個流派來區分的，一類屬于技術流派，不管是黑帽或白帽，他們的技術角度是一致的，通過研究搜索引擎，而實現關鍵詞好的排名。一類則屬于文科流派，他們并非是出身技術門戶，可能來自各行各業，主要通過文字臨摹的方式分析網站，推廣網站，但是他們也會研究技術，只是不像技術類那樣偏重于技術。最后一類是以上兩者兼備，集眾家于大成，這類SEOer自然是業內的個中“大蝦”。
The domestic SEO industry is from 03 years at the beginning, after 5 years is still in the primary stage of development, not to engage in this industry. Most SEO companies or operations, only certain tampering for web site, said the site optimization called. Attention from foreign search engine optimization trends perspective, search engine optimization have been developed to a special occupation a include every network level range. Talk to the Chinese SEOer, knows that it according to the three basic approaches to distinguish, belongs to a class of technical schools, whether it is black hat or cap, their technical angle is consistent, the search engine through research, and achieve good keywords ranking. Belongs to a class of liberal arts schools, they are not born technology portal, may come from all walks of life, mainly through the text copy mode analysis website, website promotion, but they also study the technology, but not as technical as emphasis on technology. The last category is above both, gather many YuDaCheng, such is the nature of the SEOer medium "prawns".
1、不管是作為一個網站建設運營師還是SEM、E-Marketing從業者，SEO知識將成為其知識構架的最底層，不管搜索引擎的算法如何變化，大原則是永恒不會變的。
Whether as a website operator or SEM, E-Marketing practitioners, SEO knowledge will become the most underlying their knowledge structure, regardless of the search engine algorithm changes, big principle will never change.
2、SEO是伴隨著搜索引擎的前進而前進的，當大多數人都了解SEO技術的王道時，競爭亙古未有的激烈，國內的SEO行業將逐漸得到規范，專業的SEO團隊和SEO公司將走上大舞臺，專敲搜索引擎后門的旁門公司將逐漸淡出人們的視野，結果是強者越強，弱者越弱的局面。
SEO is accompanied by a search engine move forward, when most people understand SEO technology kingcraft, unprecedented fierce competition, domestic SEO industry will be gradually standardized, professional SEO team and the SEO will embark on the big stage, knocking back door special search engine companies will gradually fade out of people's vision the result is, the strong stronger, the weak weaker situation.
3、鑒于SEO從業者的進一步擴展，SEO內部的角逐會逐漸激烈，很多純粹以SEO內容的網站會較快增加，SEO相關附屬行業會崛起。SEO算法變革，鏈接策略被取締，SEO公司紛紛close，SEO變的透明、簡單。個人SEO興起，沒有稅收是他們大的優勢。
In view of further extending the SEO practitioner, SEO internal competition gradually fierce, many purely to SEO web content will increase more quickly, SEO related ancillary industries will rise. The SEO algorithm change, link strategy was banned, SEO companies close, SEO becomes transparent, simple. Individual SEO rise, no tax is the biggest advantage of them.
4、現成搜索引擎徹底轉變為人性化搜索，不再是排名算法的世界，而是用戶體驗的時代。這樣一來，SEO不在是網絡學，而是心理學，誰分析用戶的心理定位準確，誰就是“大蝦”。會有一部分企業將SEOer整合進企業內部，即雇傭SEOer作為企業的一名成員。
Existing search engines completely into the human search, is no longer a ranking algorithm of the world, but the user experience era. Thus, SEO is not in the network, but the psychology, psychological analysis of users who positioning accuracy, who is the "prawns". There will be a part of enterprises will be the integration of SEOer into the enterprise, which employs SEOer as a member of the enterprise.
5、SEO過度普及，并成為每個公司發展互聯網市場必不可少的職業，國內SEO培訓興起，SEO公司不再供應SEO優化服務，而是專為企業傳送專業的SEO人才。SEOer復合型人才開始增多，僅僅會在網頁上那文字一通亂侃的人會逐漸失去立足之地。
SEO over widespread, and become an indispensable market development of Internet each company's occupation, the rise of the domestic SEO training, SEO company no longer supply SEO optimization service, but for enterprises transfer of SEO professionals. SEOer compound talents began to increase, only in the webpage that writing a chitchat people will gradually lose a place to live in.