想要做好SEO網站優化首先要明白搜索引擎基本的工作原理。什么是優化，一方面，我們要在不影響用戶體驗的情況下盡量迎合搜索引擎，減輕搜索引擎抓取我們網站的工作負擔，以及明白搜索引擎的排名規則，如何做才能獲得更好的排名；另一方面要注意用戶體驗，有一個總原則是不變的，用戶喜歡的就是搜索引擎喜歡的，因為搜索引擎是為客戶服務的，只有客戶體驗的良好的網站才能更獲得搜索引擎的認可。下面是一些具體的優化流程。
Want to do SEO website optimization to first understand the basic theory of search engine. What is the optimum, on one hand, we should not influence the user experience as much as possible to reduce the search engine, search engine grab our site work burden, and the rules that the search engine rankings, how to do to get better ranking; on the other hand, should pay attention to the user experience, there is a general principle is the same the user is the search engine, like love, because the search engine is for customer service, only the customer experience good site to the search engine's approval. Here are some specific optimization process.
網站結構優化網站建設的時候文件目錄要呈樹狀結構，同時目錄不能超過三級，文件命名也要有規律。網站結構不能有死鏈即所謂的404頁面，網站上線后我會立即用工具查詢網站的死鏈情況，然后協同程序刪除死鏈。網站的代碼越簡潔越好，冗余度越低越好，盡量少用js，flash等。這樣可以降低搜索引擎抓取網站的難度。首頁新聞版塊內容也不要過少，至少兩個版塊。
Optimization of file directory to a tree structure when the website construction website structure, at the same time directory cannot be more than three, the file name will regularly. The website structure can not be the death of 404 page called, after the line on the website I will immediately with the death of tools inquires the site, then collaborative program to remove the chain. The site code more concise as possible, redundancy as low as possible, to minimize the use of JS, flash etc.. It can reduce the difficulty of the search engines to crawl the site. Front page news content nor too small, at least two edition.
關鍵詞的選取核心關鍵詞根據客戶要求以及通過網上搜索實際參考選擇，也可以分析競爭對手的關鍵詞的選擇。在網站內容布關鍵詞的時候，一定要注意關鍵詞的密度，一般確定在2%-8%之間為！但是要根據自己的實際工作經驗來操作。另外有一個需要注意的是，需要優化的網站好能在上線前就改好title和關鍵詞。
Keyword selecting core keywords according to customer requirements and through online search the actual choice of reference, can also analyze competitor keywords selection. When the site content cloth keyword, attention must be paid to the density of keywords, generally identified as the best in the 2%-8%! But according to the actual work experience to operate. In addition there is a need to pay attention to is, to the optimization of the website the best in online before they changed title and keyword.
網站內容的發布網站更新軟文的時候，我的經驗是先去搜索熱點新聞，如果恰好這個熱點新聞與該網站的主題內容相關，那么可以根據這個新聞來寫軟文，有時候會達到意想不到的效果，軟文的發布需要注意幾點的是，原創性或偽原創性，關鍵詞的分布，內鏈的建設。關于軟文，我有一個好的捷徑的方法就是，有時候我會到競爭對手的網站里去找，我找的是它沒被搜索引擎收錄的內容，這樣可以提高工作效率。營銷型網站建設內鏈的建設我認為遵循的原則就是對那些可能會對用戶有引導性的詞語加鏈接。這樣建設內鏈可以提高用戶體驗。
When the website content website update text, my experience is to search hot news, if just the hot news and the website of the theme and content, you can write soft article according to this news, sometimes will get beat all effect, soft Wen release needs to pay attention to several points is the original or false original,, keywords distribution, in the construction of the chain. About soft Wen, is the method I have a good shortcut, I sometimes to competitor's Web site to find, I find that it is not search engine included content, which can improve working efficiency. Marketing type website construction in the construction of the chain I think the principle is to those who may have guided words and links to the user. This construction within the chain can improve the user experience.
網站外鏈的建設隨著百度三月份出臺綠蘿算法以來，我想絕大部分的SEO和站長朋友都對外鏈既愛又怕，其實我做外鏈的原則就是自然平衡就可以了，高質量的鏈接固然好，但是一個網站不可能都是高質量的外鏈的，有高有低才是自然平衡。所以我們應該多平臺，多樣自然的去發外鏈就不會被認為是作弊的。外鏈的建設當然還包括友情鏈接，換友情就是你情我愿的事情。只是有一點要注意的是，要定期的檢查一下友情鏈接的狀況，有被降權的立即撤掉，以免受到牽連。
The construction of the website chain since Baidu green algorithm introduced in March, I think the vast majority of SEO and webmaster friends of foreign chain of both love and fear, I actually do the chain is the principle of the balance of nature can be, the link quality is good, but a website is not outside the chain of high quality the high and low, is the natural balance. So we should more platform, various natural to send the chain will not be considered cheating. The construction of the chain of course also includes links, for friendship is what I wish you love. But there is one point to note is, to regularly check links, have to immediately remove the right to be reduced, so as not to be involved.
SEO的基礎知識還有很多，這是主要的幾個方面。基礎知識重要嗎？重要！但是我覺得你了解以后就不重要了，我做優化的經驗就是處理好細節問題，往往一個很微小的差別就導致了排名的很大的變化。然后就是有耐心，有信心，不要急躁，你要相信，你做的總會看到結果的，不能否認搜索引擎有時也會抽瘋~而且國內的技術可能更不夠成熟，google幾個小時就可以更新一次，百度幾天才更新一次。但是你要堅持你所做的，要有良好的心態。優化就是長期活，我認為優化最重要的就是分析，分析競爭對手，以及分析自己的優化過程，有哪些需要改進的地方，我不能說哪個更重要，我只是對分析競爭對手有更多的話要說。
There are a lot of basic knowledge of SEO, which is several main aspects. Basic knowledge of important? Important! But I think you know later is not important, I do optimization experience is to handle the details, often a very small difference leads to the great change of rank. And then there is patience, confidence, don't be impatient, you have to believe, you always see the results, can not be denied that the search engine will sometimes crazy ~ and domestic technology may not mature enough, Google a few hours can be updated every few days, baidu update time. But you have to hold on to what you do, should have a good mentality. Optimization is a long-term work, I think it is the most important optimization analysis, competitor analysis, as well as the analysis of the optimization process of its own, which needs to improve the place, I can't say which one is more important, I just to analyze competitors have more to say.
一、分析你的競爭對手的網站架構
Analysis of your competitors site architecture
二、分析你的競爭對手關鍵詞的部署
Competitor analysis keywords your deployment
三、檢查你的競爭對手的反向鏈接
The reverse link check your competitors
四、檢查你的競爭對手在其它搜索引擎的表現
Check your competitors in other search engine performance
五、分析你的競爭對手網站的SEO的變化
Change your competitor analysis site SEO
六、研究你對手的SEO手法
Study your opponent's SEO technique
七、檢測競爭對手的網站進行用戶體驗度
Detection of a competitor's site for the user experience
SEO的方法并不是一成不變的，需要你不斷的去尋求新的方法與思路。我們可以學習競爭對手優勢的地方，但是不要一味地模仿，學會變通，尋找新的思路，比對手做的更好，那你才有可能排名在它的前面。
The SEO method is not immutable and frozen, you need to constantly to seek new methods and ideas. We can learn the rival advantage place, but not blindly imitate, learn to work, looking for new ideas, do better than the opponent, then you can be ranked in front of it.