更快訪問速度、穩定的網站運營。
Faster access speed, stable website operation.
網站的穩定性和訪問速度永遠是網站生存第一需要考慮的因素。提高網站的穩定性，主要取決于網站服務器的性能，所以選擇好的服務器，非常重要。根據網站的目標群，決定網站服務器的位置慮到國內的實際網絡情況，可以考慮多路由訪問，獨立IP等基本配置。
The stability and speed of access site is always the factor of website of surviving the first consideration. To improve the stability of the site, the performance depends mainly on the web server, so choose a good server, very important. According to the website of the target group, to determine the position of LV web server to the actual network situation of domestic, can consider multi access, independent IP basic configuration.
有了好的服務器，再考慮的就是網站的技術層面的細節完善。盡量不要使用大幅面的動畫或。所有網站裝飾性，好能夠采用CSS背景定位技術。將多張小集中在一張上。利用css的background-position實現按坐標顯示。html文件和css樣式文件大程度實現代碼簡潔，并且css好封裝在單獨一個文件中。javascript腳本文件好也封裝在一個文件中，從而減少dns查詢次數，提高網站速度。如果有條件，好實現整站的靜態化生成，這對網站優化雖然說幫助并不是很大，但對提高網站訪問速度，降低服務器的壓力幫助非常大。
Have a good server, the technical level to consider is the site of the details of. Try not to use large format animation or. All site decoration, best can use CSS positioning technology. Will be more than one small concentrated in a. According to the coordinate display using CSS background-position. The maximum HTML files and CSS style file level implementation code is simple, and the best CSS is packaged in a single file. The JavaScript script file is best encapsulated in a file, thereby reducing the DNS query times, increase the speed of your site. If there are conditions, static generation the best station, the site optimization although help is not great, but to improve website access speed, reduce the pressure of the server is a great help.
合理的網站結構、鮮明的網站主題。
Rational website structure, distinctive website theme.
網站結構一個比較廣泛的話題。在我看來，合理的營銷型網站建設結構應該遵循幾點最基本要素。
The website structure in a relatively wide range of topics. In my opinion, marketing type website construction reasonable structure should follow a few basic elements.
第一清晰明了、統一不變的網站導航。不能首頁是一種導航方式，內頁又是其它方式。從而使整個網站導航顯的雜亂無章。并且導航的方式好用最基本的文字鏈接方式，而不要用、flash、javascript等方式去實現。
Site navigation first clear, unified constant. The home page is not a page navigation mode, and other modes. So the whole site navigation of the be. And the navigation way is best to use the most basic text link, and don't use, flash, JavaScript and other means to achieve.
第二完善、豐富的內容相互鏈接。保證網站每一個頁面都有到達的鏈接，并且在瀏覽內容的時候，隨時可以返回到其它頁面上。并且鏈接的方式好能夠統一，例如：相對路徑方式，絕對路徑方式。
Content linking second perfect, rich. Ensure the site every page to link, and at a time when browsing content, ready to return to the other page. The best way to unify and links, such as: the relative path, absolute path.
第三網站各級別層次分明，索引頁，列表頁，內容頁。
Third sites at all levels of hierarchy, index page, list page, content pages.
鮮明的網站主題，指的是網站給和搜索引擎呈現什么樣的內容，說簡單些，就是網站告訴搜索引擎和，我們是做什么的。這個主題就像一篇文章一樣，一篇好的文章應該就會有鮮明的主題，什么都有，什么都做，主題混亂，就會導致網站失去主題。沒有突出的主題就不會帶來任何優勢。其實網站的主題就是需要優化的關鍵字，關鍵字太多，并不會帶來比較理想的效果。網站建設的各頁面的標題，內容都應該是圍繞著網站主題去組織。網站各頁面標題內容不盡相同，但中心思想永遠是圍繞整站主題去開展。
The distinctive theme of the site, refers to the website and search engine to show what kind of content, say simply, is to tell the search engine and web site, what we are. Just like the theme of an article, a good article should have a clear theme, anything, do anything, the theme of confusion, will cause the website lost the theme. No prominent theme will not bring any advantage. In fact, the theme of the website is to optimize the keywords, keywords too much, did not bring ideal effect. Each page of the website construction of the title, content should be around the site theme to organize. The site each page title content is not the same, but the central idea is always to carry out around the ZhengZhan theme.
豐富的、相關性高、原創的網站內容。
Rich, high correlation, the original web content.
網站的靈魂永遠是內容。網站的內容是否豐富，相關性是否高，內容是否獨一二無。這些對于網站運營來說，非常重要。好的內容要突出網站的主題。企業網站的內容要突出的優勢、產品的優勢、服務的優勢。要善于抓住潛在的眼球。網站內容還要持續更新。
The soul of the website is always content. The content of the website is rich, the correlation is high, the content is only one or two without. The website operation, very important. Good content to highlight the theme of the site. The enterprise website content should be outstanding advantage, product advantage, service advantage. It is necessary to seize the latent eyeball. Continue to update website content.
完整的服務體系、完善的營銷功能。
The complete service system, perfect marketing function.
網站是為訪問者提供服務的工具。需要有完整的服務體系，能夠及時解決訪問者疑問和難題。售前、售中、售后的服務流程要完善。網站還必須具備雙方溝通的工具或渠道。像傳統的聯系方式要完整，即時交流的功能需具備，網站訪問統計分析應該也是必不可少。
The website is to provide service for the visitor's tools. Need to have complete service system, can solve the visitor questions and problems. The pre-sale, sale, after sale service process to improve the. The website also must have the tools or the channel of communication between the two sides. Like the traditional contact must be complete, instant communication function with statistical analysis is also essential, should visit the website.
努力提高鏈接廣泛度。
Efforts to improve the link popularity.
鏈接廣泛度，指該網站上外來鏈接的總數量。目前互聯網的基本特證，就是網與網的鏈接。搜索引擎也必須對這些外部鏈接進行跟蹤索引，是搜索引擎了解到網站的價值重要參考。鏈接就像網站打開通向世界的窗口，讓訪問者和搜索引擎能夠在不同的地方能找到你的網站，這一點非常重要。但也要注意一下鏈接的對象，并不是所有鏈接都是有利的。所謂近朱者赤，近墨者黑。
Link widely degrees, refers to the total number of external links on the site. At present the Internet characteristics, is the network and the network link. The search engine must also be on the external link tracking index value, is an important reference to the site search engine. Like the links site open a window to the world, let visitors and search engines to find your site in different places, it is very important. But we should also pay attention to a linked object, not all links are favorable. The so-called he, howl.
真誠的態度，誠實的經營。
Sincere attitude, honest business.
真誠是打動別人好的武器，誠實是與別人二次合作最有力的保障。做好網站，有價值、可持續贏利的網站，就是要讓訪問者體會到你的真誠，感受到你的誠實。
Sincerity is the best weapon to impress others, honest with others is the most powerful safeguard for the two cooperation. Do website, value, sustainable profitable website, is to let visitors feel your sincerity, feel your honesty.