失敗的網站各有各的原因，成功的網站卻有相似的策劃理念，優秀的網站，除了借鑒其他網站的成功經驗，還遵循以下這4條網站策劃原則。
The failure site different reasons, successful websites are similar planning concept, excellent website, in addition to other sites of successful experience, also follow this 4 site planning principles.
一、“KISS”法則：簡單樸素、大氣直觀的網站風格
One, " KISS " rule: a simple, intuitive web style atmosphere
KISS法則指“Keep It Simple Silly”，這條法則適用于所有站點。好的網站，能直觀的展現網站價值和快速傳遞網站訊息，網站策劃切忌掉入這樣的陷阱，即把所有能用到的網頁技巧，如框架、表格、字體、GIF動畫等都用上，這些集中在一個頁面上，往往讓人感覺凌亂。
The rule of KISS refers to "Keep It Simple Silly ", this rule applies to all site. Good website, can directly show the site value and fast transmission of website information, website planning not to fall into this trap, where all can be used to the webpage techniques, such as frame, forms, fonts, such as GIF animation are used, which focus on one page, often make people feel messy.
清晰的設計+有效的技術=一個好的站點，保持簡單就是：如何使網站信息與網站訪問者所期待所需要的一樣。把技術和效果用在適當的地方，用在有效信息上，讓訪問者關注他們想關注的東西。
Clear design + effective technology = a good site, keep it simple: how to make the site information and site visitors expected need the same. The techniques and effects in the appropriate place, used in information effectively, let visitors attention they want to pay attention to something.
二、了解用戶，等待時間不超過三十秒
Two, understand the user, wait no longer than thirty seconds
互聯網用戶的一條法則：當用戶等待超過10秒，基本對這個網站失去第一好感；超過24秒，用戶則會關閉網頁，即使網站策劃特牛，不能讓網站打開時間超過30秒。超過30秒，你將失去用戶。
Internet users a rule: when the user wait more than 10 seconds, basic on this site for losing the first impression; more than 24 seconds, the user can close the webpage, even if the site planning of cattle, cannot let the site open for longer than 30 seconds. For more than 30 seconds, you will lose the user.
好的站點會通過簡潔的風格設計提供給潛在讀者高質量的信息。確保頁面設計規劃清晰明了，快速掃視就能把握網站導航，知道“下一步”該選擇項目。
The site will be through the simple design style is provided to the potential readers of high quality information. Ensure that the page layout clear, fast saccades can grasp the site navigation, know " the next step " the choice of project.
對網站制作者來說，討好用戶的另一個方法就是讓他們獲取信息不超過三次點擊。
On site makers, please users of another method is to let them obtain information of not more than three clicks.
三、熟悉互聯網10大賺錢模式，確定適合自己的模式
Three, familiar with the Internet 10 profit pattern, determining the suitable mode
網站建立之初，必須有清晰的盈利模式，現在網站的盈利模式主要有九類：1、在線廣告；2、彩鈴彩信下載、短信發送、電子雜志訂閱等電信增值形式；3、通過網站銷售產品，4、注冊會員收費，提供與免費會員差異化的服務；5、網絡游戲運營，虛擬裝備和道具買賣；6、搜索競排、產品招商、分類網址和信息整合，付費推薦和抽成盈利；7、廣告中介，8、企業信息化服務，9、web2.0網站被巨頭收購。
The website was established at the beginning, there must be a clear profit model, now website profit pattern mainly has nine kinds: 1, online advertising; 2, customized ringing tone, SMS, MMS download electronic magazine subscription and other value-added telecom form; 3, through the website selling products, 4, registered membership fees, provide free membership differentiation service; 5, network game operation business, virtual equipment and props; 6, search contest row, investment products, classified Web site and information integration, paid referrals and pumped into a profit; 7, 8, an advertising agency, business information services, 9, Web2.0 network station is giant acquisition.
以上9條是常見的互聯網賺錢模式，但網站應根據自己的特色尋找對應的盈利模式。如果找一些平臺與聯盟，如電子商務，廣告聯盟等，則應該找如百度、google等的大公司;如果是是網頁游戲平臺，可以找泡泡玩網頁游戲平臺POPWAN等，這些都是經過認可的，較為實用的盈利方式。
The above 9 are common Internet profit pattern, but the website should be based on their own characteristics to find the corresponding profit model. If you find some platform and alliances, such as e-commerce, advertising, should find such as Baidu, Google and other large companies; if it is webpage game platform, can find bubbles webpage game platform POPWAN, these are approved, a practical way of profit.
四、網站內容：做好五個“手指”，三個“平衡”!
Four, website content: do five " fingers ", three " balance "!
五個手指，是指一個人的直觀記憶力只針對五個以內的類目，如果超過五個，就必須把他們分成較小的組來處理，保持選擇項歸類在五組或五組非常重要。方便訪問者快速找到自己想選擇的項目。好的網站，清晰的導航是最起碼的標準。讓訪問者知道自己當時在網站中的位置，并且通過指引遍覽網站。
Five fingers, refers to a person's visual memory only to within five categories, if more than five, we must put them into small groups to deal with, keep options categorized in five groups or five groups is very important. Convenient for visitors to quickly find themselves want to select items. Good website, clear navigation is the minimum standard. Let the interviewer know his location on site, and through the guide to browse websites.
平衡是一個好網站設計的重要部分。網站內容的設計，要做到以下三個方面的平衡。
Balance is a good website design important part. Website content design, to achieve the following three aspects of balance.
文本和圖像的平衡；下載時間和頁面內容的平衡；背景和前景的平衡。
Text and image balance; download time and page content balance; balance of background and foreground.
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